Why Direct Mail Marketing Still Works
In a world driven by digital noise, direct mail marketing remains one of the few marketing tools that lands directly in your customer’s hands; literally. And, while it’s not perfect, when used correctly and strategically, it delivers measurable results that many local businesses overlook because it is a very expensive way to market their business. […]
Understanding Pain vs Problem in Marketing Copy
Before You Write That Next Subject Line or Hit “Send” on That Next Email: Understand the Difference Between Pain and Problem Before you create that next ad headline or send your next email blast, take a moment to pause and consider the difference between a prospects pain and their problem. Why? Well, most local business […]